The 2023 Toyota Prius Prime is an eco-friendly, plug-in hybrid vehicle that promises to deliver an impressive driving experience. With its sleek design and advanced features, the Prius Prime is a standout in its class. It boasts a Hybrid Synergy Drive system that runs on electricity and gas, and a large battery pack that gives it an estimated all-electric driving range of up to 44 miles.
The 2023 Prius Prime is a significant upgrade from its predecessor, with more performance and technology packed into an already impressive package. It offers customers the flexibility of getting around town in zero-emission EV mode or road tripping in hybrid mode. The vehicle’s aerodynamic flair is evident in its design, with a roofline 2 inches lower compared to the prior generation, giving it a more athletic look. The vehicle is also 1 inch longer and nearly 1 inch wider in the rear, adding to its aesthetic appeal.
Key Takeaways
- The 2023 Toyota Prius Prime is a plug-in hybrid vehicle that promises an impressive driving experience.
- It features a Hybrid Synergy Drive system that runs on electricity and gas, and a large battery pack that gives it an estimated all-electric driving range of up to 44 miles.
- The 2023 Prius Prime is a significant upgrade from its predecessor, with more performance and technology packed into an already impressive package.
2023 Toyota Prius Prime Review

The 2023 Toyota Prius Prime is a plug-in hybrid electric vehicle (PHEV) that offers impressive fuel efficiency, modern features, and a comfortable ride. In this section, we’ll take a closer look at the pricing and specs, pictures, features, cons, and pros of the 2023 Toyota Prius Prime.
Pricing and Specs
Starting at $33,445, the 2023 Toyota Prius Prime is available in three trims: LE, XLE, and Limited. All trims are powered by a 1.8-liter four-cylinder engine and two electric motors, producing a combined 121 horsepower. The Prius Prime has an EPA-estimated electric-only range of 25 miles and a total range of 640 miles.
Pictures
The 2023 Toyota Prius Prime boasts a sleek and modern design, with a sporty front fascia and a streamlined body. The interior is roomy and comfortable, with plenty of space for passengers and cargo. Check out the official Toyota website or Car and Driver for pictures of the Prius Prime.
Features
The 2023 Toyota Prius Prime comes standard with a variety of features, including:
- 7-inch touchscreen display
- Apple CarPlay and Android Auto compatibility
- Amazon Alexa integration
- Wi-Fi hotspot
- Adaptive cruise control
- Lane departure warning
- Automatic emergency braking
Higher trims offer additional features such as a larger touchscreen display, wireless charging, and a premium JBL sound system.
Cons
One of the main drawbacks of the 2023 Toyota Prius Prime is its limited electric-only range, which may not be sufficient for some drivers. Additionally, some reviewers have noted that the Prius Prime’s handling can feel sluggish, particularly at higher speeds.
Pros
Despite its drawbacks, the 2023 Toyota Prius Prime offers several advantages over other PHEVs in its class. Its fuel efficiency is among the best in its class, and its modern features and comfortable ride make it a compelling choice for environmentally-conscious drivers.
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Design and Aesthetics

The 2023 Toyota Prius Prime boasts a sleek and modern exterior design that is sure to turn heads on the road. The vehicle features a revamped front fascia with an updated grille and sharper headlights. The rear of the vehicle has also been redesigned, with new taillights and a more aerodynamic shape. Overall, the 2023 Prius Prime has a sportier and more aggressive look than its predecessors.
Inside, the Prius Prime offers a spacious and comfortable cabin with a host of advanced features. The vehicle comes standard with SofTex-trimmed front seats that are both stylish and eco-friendly. The driver’s seat is 8-way power-adjustable, ensuring that drivers of all sizes can find a comfortable driving position. The center console features a large touchscreen display that provides access to the vehicle’s infotainment system, as well as climate control and other settings.
One of the most notable design features of the 2023 Prius Prime is the addition of a solar roof. This feature is exclusive to the Prime model and allows the vehicle to harness energy from the sun to power its electrical systems. The solar roof not only adds to the vehicle’s eco-friendliness but also contributes to its unique and futuristic aesthetic.
Overall, the 2023 Toyota Prius Prime offers a combination of style and functionality that is sure to appeal to a wide range of drivers. Its sleek exterior design, comfortable interior, and advanced features make it a standout option in the plug-in hybrid market.
Performance and Efficiency
The 2023 Toyota Prius Prime delivers impressive performance and efficiency. Its powertrain consists of a 2.0-liter four-cylinder engine and an electric motor that combine to produce 188 horsepower. The car can accelerate from 0 to 60 mph in just 6.6 seconds, making it one of the faster hybrids on the market.
The Prius Prime’s powertrain is paired with an electronically controlled continuously variable transmission (ECVT) that provides smooth and efficient power delivery. The car’s regenerative braking system helps to recharge the battery pack while slowing the vehicle down, further improving efficiency.
According to Toyota, the Prius Prime has an EPA-estimated fuel economy rating of 55 mpg in combined city/highway driving when operating solely on gasoline. When operating in electric-only mode, the car has an EPA-estimated range of up to 25 miles. When the battery is depleted, the car can continue to operate as a conventional hybrid, providing a total driving range of up to 640 miles.
The Prius Prime’s efficiency is further enhanced by its aerodynamic design, which includes an active front grille shutter that automatically closes at high speeds to improve airflow. The car’s lightweight construction also helps to improve fuel economy and handling.
Overall, the 2023 Toyota Prius Prime delivers a confident and efficient driving experience that makes it a top choice for eco-conscious drivers who value both performance and fuel economy.
Interior, Comfort, and Cargo

The 2023 Toyota Prius Prime has a spacious and modern interior that offers a comfortable ride for both driver and passengers. The front seats are supportive and come standard with SofTex® upholstery, while the rear seats offer ample legroom and headroom for adult passengers. The dashboard is well-designed and features an intuitive infotainment system that is easy to use and understand.
One of the highlights of the Prius Prime’s interior is its cargo space. Despite being a hybrid car, it offers a good amount of cargo space for its class, thanks to its hatchback body style. The car has 20.3 cubic feet of space behind the second row and 26.7 cubic feet with the rear seats folded. This is slightly less than the outgoing model, but it still provides enough space for most everyday needs. A manual liftgate comes standard, and a power liftgate is available on higher trims.
The Prius Prime also comes with a range of comfort features to enhance the driving experience. The XSE trim, for example, comes with heated front seats and a heated steering wheel, making it ideal for cold weather. The car also comes with a dual-zone automatic climate control system, which allows the driver and front passenger to set their own temperature preferences.
Overall, the 2023 Toyota Prius Prime offers a comfortable and practical interior that is well-suited for everyday use. Its cargo space is impressive for a hybrid car, and its range of comfort features makes it a pleasure to drive.
Safety Features
The 2023 Toyota Prius Prime comes equipped with a host of safety features that make it a reliable and secure car to drive. Here are some of the safety features that come standard with the 2023 Toyota Prius Prime:
- Toyota Safety Sense™ (TSS) – This is a suite of safety features that includes Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Automatic High Beams, and Full-Speed Dynamic Radar Cruise Control. These features work together to help prevent accidents and keep the driver and passengers safe.
- Blind Spot Monitor (BSM) – The BSM system uses radar sensors to detect vehicles in the blind spot and alerts the driver with a warning light on the side mirror.
- Rear Cross-Traffic Alert (RCTA) – The RCTA system uses sensors to detect vehicles approaching from the side when the car is in reverse. It alerts the driver with an audible warning and a warning light on the side mirror.
- Hill Start Assist Control (HAC) – The HAC system helps prevent the car from rolling backward when starting on an incline.
- Star Safety System™ – This is a suite of safety features that includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), and Smart Stop Technology® (SST). These features work together to help the driver maintain control of the car and prevent accidents.
- Eight Airbags – The 2023 Toyota Prius Prime comes with eight airbags, including driver and front passenger airbags, front seat-mounted side airbags, rear seat-mounted side airbags, and front and rear side curtain airbags.
In addition to these standard safety features, the 2023 Toyota Prius Prime also offers available safety features such as:
- Intelligent Clearance Sonar (ICS) – The ICS system uses sensors to detect obstacles in the car’s path and alerts the driver with an audible warning and a warning light on the dashboard.
- Parking Assist with Automated Braking (PA w/AB) – The PA w/AB system uses sensors to detect obstacles when parking and can automatically apply the brakes to prevent a collision.
- Adaptive Front-Lighting System (AFS) – The AFS system adjusts the headlights to provide better visibility around corners.
Overall, the 2023 Toyota Prius Prime is a safe and reliable car that comes equipped with a suite of standard and available safety features that help prevent accidents and keep the driver and passengers safe.
Technology and Infotainment
The 2023 Toyota Prius Prime boasts advanced technology and infotainment features that make it a standout in its class.
One of the highlights of the Prius Prime’s technology is its available 12.3-inch Toyota Audio Multimedia touchscreen display. This intuitive and easy-to-use interface lets drivers control a variety of functions with ease. It provides turn-by-turn directions, access to multimedia functions, and allows for wireless smartphone connectivity to enjoy favorite apps, playlists, and more.
The Prius Prime also offers an available color Head-Up Display (HUD) that projects important information onto the windshield, including speed, hybrid system indicator, and turn-by-turn directions. This feature allows drivers to keep their eyes on the road while staying informed.
The Prius Prime also comes with a suite of standard safety features, including Toyota Safety Sense™ (TSS). TSS includes a Pre-Collision System with Pedestrian Detection (PCS w/PD), Full-Speed Range Dynamic Radar Cruise Control (DRCC), Lane Departure Alert with Steering Assist (LDA w/SA), and Automatic High Beams (AHB).
Additionally, the Prius Prime offers an available Intelligent Clearance Sonar (ICS) with Intelligent Parking Assist (IPA). This system uses sensors to detect obstacles and alert the driver, and can even assist with parallel parking and backing into a parking space.
Finally, the Prius Prime offers an available JBL® Premium Audio system with 11 speakers, including a subwoofer and amplifier. This system delivers high-quality sound that enhances the driving experience.
Overall, the 2023 Toyota Prius Prime’s technology and infotainment features provide drivers with a comfortable and convenient driving experience.
Engine, Transmission, and Performance

The 2023 Toyota Prius Prime boasts a new powertrain that consists of a 2.0-liter four-cylinder engine, which generates 150 horsepower and 139 lb-ft of torque, paired with an electric motor and a 13.6-kWh battery that makes a combined 220 hp. The engine is mated to an electronically controlled continuously variable transmission (CVT) that ensures smooth and seamless shifting.
The Prius Prime offers a responsive and efficient powertrain that delivers a zippy performance, making it a fun-to-drive car. It can go from 0 to 60 mph in just 8.3 seconds, which is impressive for a hybrid vehicle. The electric motor provides instant torque, which makes acceleration smooth and effortless, and the gas engine kicks in when more power is needed.
The Prius Prime’s powertrain is also highly efficient, delivering an EPA-estimated 55 mpg in combined city/highway driving and an all-electric driving range of up to 25 miles. The car also features an EV mode that allows drivers to switch to all-electric driving for short distances, reducing emissions and saving on fuel costs.
Overall, the 2023 Toyota Prius Prime offers a capable and efficient powertrain that delivers a fun-to-drive experience while also being eco-friendly. It’s a great choice for drivers who want a car that’s both practical and enjoyable to drive.
Range, Charging, and Battery Life
The 2023 Toyota Prius Prime boasts an impressive all-electric range, thanks to its larger 13.6 kWh battery. According to InsideEVs’ 70 MPH range test, the Prius Prime can travel up to 47 miles on a single charge, a significant improvement from its predecessor’s 25-mile range. Toyota estimates that drivers can get up to 44 miles of electric-only range from the Prius Prime.
As for charging, the larger battery capacity means that it could take up to three weeks to recharge the Prius Prime using a standard 120-volt household outlet. However, using a 240-volt Level 2 charger, the battery can be fully charged in just over two hours. The Prius Prime also features a regenerative braking system, which helps to recharge the battery while driving.
In terms of battery life, Toyota offers an 8-year/100,000-mile warranty on the Prius Prime’s battery. The battery is also designed to last the life of the vehicle, meaning that it should not need to be replaced during the car’s lifespan. The Prius Prime also features a battery warming system, which helps to maintain the battery’s performance in cold weather conditions.
Overall, the 2023 Toyota Prius Prime offers an impressive all-electric range, quick charging times with a Level 2 charger, and a long-lasting battery with a generous warranty.
Fuel Economy and Real-World MPGe
The 2023 Toyota Prius Prime is a plug-in hybrid electric vehicle that boasts impressive fuel economy and real-world MPGe ratings. According to FuelEconomy.gov, the 2023 Prius Prime has an estimated fuel economy rating of 55 miles per gallon when operating on gasoline only. When operating in electric mode, the Prius Prime has an estimated MPGe rating of 133 miles per gallon equivalent (MPGe).
Real-world fuel economy ratings can vary depending on driving conditions and habits, but according to Fuelly.com, 505 Toyota Prius Prime owners have reported an average fuel economy of 69.6 MPG in combined city and highway driving. This is significantly higher than the EPA’s estimated combined fuel economy rating of 54 MPG.
The Prius Prime’s impressive fuel economy and real-world MPGe ratings are due in part to its advanced hybrid powertrain. The Prius Prime is powered by a 1.8-liter four-cylinder engine and an electric motor that work together to produce a total system output of 121 horsepower. The Prius Prime also features a large lithium-ion battery pack that provides up to 25 miles of all-electric range, making it an ideal choice for short commutes and errands.
In addition to its impressive fuel economy and real-world MPGe ratings, the Prius Prime also features a number of other eco-friendly technologies. For example, the Prius Prime comes standard with regenerative braking, which captures energy normally lost during braking and uses it to recharge the battery pack. The Prius Prime also features an Eco mode, which optimizes the vehicle’s performance for maximum efficiency, and an EV mode, which allows the vehicle to operate in all-electric mode at low speeds for short distances.
Overall, the 2023 Toyota Prius Prime is an excellent choice for eco-conscious drivers who want a fuel-efficient vehicle that doesn’t sacrifice performance or comfort. With its advanced hybrid powertrain, impressive fuel economy and real-world MPGe ratings, and eco-friendly technologies, the Prius Prime is a top contender in the hybrid and electric vehicle market.
Warranty and Maintenance Coverage
The 2023 Toyota Prius Prime comes with a comprehensive warranty and maintenance coverage that ensures the vehicle is well-maintained and protected against any defects. Toyota offers a limited warranty that covers the vehicle for 3 years or 36,000 miles, whichever comes first. Additionally, the powertrain is covered for 5 years or 60,000 miles, and the hybrid system is covered for 8 years or 100,000 miles.
Toyota also offers a complimentary maintenance plan that covers the first two years or 25,000 miles of scheduled maintenance. This includes oil and filter changes, tire rotations, and multi-point inspections. After the complimentary maintenance period, owners can purchase a ToyotaCare Plus plan that provides additional maintenance coverage for up to 4 years or 45,000 miles.
It is important to note that all maintenance and repairs for the Prius Prime should be performed by an authorized Toyota dealership. Toyota recommends contacting the Toyota Brand Engagement Center at (800) 331-4331 or visiting www.toyota.com to locate the nearest authorized dealership. This ensures that the vehicle is serviced by trained technicians using genuine Toyota parts and accessories.
In addition to the warranty and maintenance coverage, the Prius Prime also comes with roadside assistance coverage for 3 years or unlimited miles. This includes services such as jump-starts, tire changes, lockout assistance, and emergency fuel delivery. The Prius Prime also has a traction battery warranty that covers the battery for 10 years or 150,000 miles, whichever comes first.
Overall, the 2023 Toyota Prius Prime offers a comprehensive warranty and maintenance coverage that ensures the vehicle is well-maintained and protected against any defects. With a complimentary maintenance plan and roadside assistance coverage, owners can have peace of mind knowing that their vehicle is in good hands.
Competitor Comparison
The 2023 Toyota Prius Prime faces stiff competition in the compact hybrid and plug-in hybrid vehicle market. Below is a comparison of some of the Prius Prime’s main competitors.
Honda Insight

The Honda Insight is a compact hybrid sedan that offers a sleeker design and a more traditional driving experience than the Prius Prime. The Insight has a lower starting price than the Prius Prime and offers impressive fuel economy ratings. However, the Prius Prime offers more advanced features, including a larger infotainment screen and standard Apple CarPlay and Android Auto.
Hyundai Ioniq Plug-In Hybrid

The Hyundai Ioniq Plug-In Hybrid is a direct competitor to the Prius Prime, offering similar fuel economy ratings and a similar price point. The Ioniq Plug-In Hybrid offers a more traditional design and a slightly smaller battery than the Prius Prime. However, the Ioniq Plug-In Hybrid offers more advanced safety features, including standard blind-spot monitoring and rear cross-traffic alert.
Chevrolet Volt

The Chevrolet Volt is a plug-in hybrid that offers a longer electric-only range than the Prius Prime. However, the Volt has a higher starting price than the Prius Prime and offers a less spacious interior. The Prius Prime offers more advanced features, including standard Apple CarPlay and Android Auto and a larger infotainment screen.
Kia Niro Plug-In Hybrid

The Kia Niro Plug-In Hybrid offers a more traditional design than the Prius Prime and a slightly lower starting price. However, the Niro Plug-In Hybrid offers less cargo space than the Prius Prime and a less advanced infotainment system. The Prius Prime offers a larger infotainment screen and standard Apple CarPlay and Android Auto.
Ford C-Max Hybrid

The Ford C-Max Hybrid is a compact hybrid that offers a more traditional design and a lower starting price than the Prius Prime. However, the C-Max Hybrid offers less cargo space than the Prius Prime and a less advanced infotainment system. The Prius Prime offers a larger infotainment screen and standard Apple CarPlay and Android Auto.
Overall, the 2023 Toyota Prius Prime offers a unique combination of advanced features, impressive fuel economy ratings, and a spacious interior. While it faces stiff competition in the hybrid and plug-in hybrid vehicle market, the Prius Prime stands out with its advanced features and spacious interior.
Carautomotives.com Expert Rating
According to Carautomotives.com, the 2023 Toyota Prius Prime is an excellent choice for drivers who want a fuel-efficient vehicle with a plug-in hybrid powertrain. The website gave the Prius Prime an impressive overall score of 8.5 out of 10, based on a thorough evaluation of the car’s performance, features, and safety.
In terms of performance, Carautomotives.com praised the Prius Prime’s smooth and responsive handling, as well as its impressive fuel economy. The car can run for up to 25 miles on electric power alone, and it gets an estimated 54 mpg in combined city and highway driving when using both the electric and gas powertrains.
When it comes to features, Carautomotives.com noted that the Prius Prime comes with a generous array of standard equipment, including a 7-inch touchscreen infotainment system, Apple CarPlay and Android Auto compatibility, and a suite of advanced safety features such as automatic emergency braking and lane departure warning.
In terms of safety, the Prius Prime received high marks from Carautomotives.com, earning a five-star overall safety rating from the National Highway Traffic Safety Administration (NHTSA). The car also comes with Toyota’s Safety Sense suite of driver assistance features, which includes adaptive cruise control, automatic high beams, and a pre-collision system with pedestrian detection.
Overall, Carautomotives.com concluded that the 2023 Toyota Prius Prime is an excellent choice for drivers who want a fuel-efficient and eco-friendly vehicle with a comfortable and well-equipped interior.
Specifications
The 2023 Toyota Prius Prime is a plug-in hybrid vehicle that boasts impressive fuel efficiency and a range of features designed to make driving more comfortable and convenient. Here are some of the key specifications for this vehicle:
Engine
- 2.0L 4-Cylinder engine
- Electric motor
Transmission
- Electronically controlled Continuously Variable Transmission (ECVT)
Performance
- Horsepower: 220
- All-electric driving range: Up to 44 miles
- MPG/MPGe: 52/127
- 0-60 MPH: 6.6 seconds
Exterior
- LED headlights and taillights
- Heated power outside mirrors
- 15-inch 5-spoke alloy wheels
Interior
- Driver seat with power adjustable lumbar support
- Height adjustable passenger seat
- Automatic climate control with dust and pollen filter
Safety Features
- Toyota Safety Sense™ 2.0
- Blind Spot Monitor with Rear Cross-Traffic Alert
- Star Safety System™
The Prius Prime also comes equipped with a range of advanced technologies, including a touchscreen display audio system, Apple CarPlay® and Android Auto™ compatibility, and a Smart Key System with Push Button Start. Overall, the 2023 Toyota Prius Prime is a reliable and efficient vehicle that is perfect for drivers who want to save money on gas without sacrificing performance or features.
Conclusion
The 2023 Toyota Prius Prime is a well-rounded plug-in hybrid that offers impressive fuel efficiency, a comfortable ride, and a long list of standard features. With a manufacturer-estimated all-electric range of up to 44 miles, the Prius Prime is ideal for daily commutes and short trips around town.
One of the standout features of the Prius Prime is its advanced powertrain. The 2.0L 4-cylinder engine is paired with an electric motor and an electronically controlled continuously variable transmission (ECVT) to deliver smooth and responsive acceleration. The Prius Prime can reach 0-60 mph in 6.6 seconds, making it one of the quickest hybrids on the market.
Inside, the Prius Prime offers a spacious and comfortable cabin that is packed with technology and convenience features. The standard 8-inch touchscreen display includes Apple CarPlay, Android Auto, and Amazon Alexa compatibility, as well as a built-in navigation system. Other standard features include automatic climate control, a rearview camera, and a suite of advanced safety features like automatic emergency braking and lane departure warning.
While the Prius Prime is not the most exciting car to drive, it is an excellent choice for drivers who prioritize fuel efficiency and practicality. With its spacious interior, long list of standard features, and impressive fuel economy, the 2023 Toyota Prius Prime is a top choice in the plug-in hybrid segment.
Frequently Asked Questions
What is the range of the 2023 Prius Prime?
The 2023 Toyota Prius Prime has an estimated electric range of up to 25 miles and a total driving range of up to 640 miles on a full tank of gas and a full charge.
How much does the 2023 Toyota Prius Prime cost?
The 2023 Toyota Prius Prime has a starting MSRP of $28,220 for the base LE trim, while the top-of-the-line XSE Premium trim starts at $34,000. The final price will depend on the trim level and any additional options selected.
Where can I find the 2023 Toyota Prius Prime brochure?
The 2023 Toyota Prius Prime brochure is available for download on the official Toyota website.
Does the 2023 Prius Prime come with AWD?
No, the 2023 Toyota Prius Prime is not available with all-wheel drive.
What are the interior features of the 2023 Toyota Prius Prime?
The 2023 Toyota Prius Prime comes with a variety of standard and available features, including a 11.6-inch touchscreen display, heated front seats, a JBL audio system, and a wireless charging pad.
What is the MSRP for the 2023 Toyota Prius Prime?
The starting MSRP for the 2023 Toyota Prius Prime is $28,220 for the base LE trim, while the top-of-the-line XSE Premium trim starts at $34,000.
What’s the difference between the 2023 Prius in the 2023 Prius Prime?
The main difference between the 2023 Toyota Prius and the 2023 Toyota Prius Prime is that the Prius Prime is a plug-in hybrid, while the Prius is a traditional hybrid. The Prius Prime also has a larger battery and a longer electric-only range.
What is the range of the Prius Prime in 2023 EV?
The 2023 Toyota Prius Prime has an estimated electric range of up to 25 miles.
What are the upgrades for the Prius Prime 2023?
The 2023 Toyota Prius Prime comes with a variety of standard and available features, including a 11.6-inch touchscreen display, heated front seats, a JBL audio system, and a wireless charging pad. Additional upgrades include a power tilt/slide moonroof, a head-up display, and adaptive front lighting.